Making Magic requires keen skills

Shawn Gilfillan • January 4, 2023

Ryan Herbst comes to the Magic Family having decades in creating breakthroughs in business in other industries. He spent 9 years with Starbucks in the early days as a fixer- turning around unprofitable stores in a matter of months. He has also spent 8 years in the biologic industry where compliance to federal and international regulations was centerpiece, giving him unique insight into the balance between public safety and profitability.


Most recently, Ryan was a Landmark Staff member for 7 years, leading the company in exceeding targets all while coaching hundred of individuals to cause their own breakthroughs in personal and professional performance goals. He has been with the Magic Team since June of 2021 in the role of "Implementer." He brings a suite of executive coaching, planning, forecasting and execution skills with him that has had us expand and open our second shop! His doggie, Fritz, is almost old enough to vote, and has a deep love of making beautiful things and "arting" in his spare time.


This most recent work of Ryan is entitled "foundations" This expresses the core values of the Magic team and how when all work together we create the "magic sauce". 


Ryan Herbst Art
Shawn Gilfillan

Shawn Gilfillan is the dedicated owner of Automotive Magic in Kenvil, NJ. With over two decades of experience, Shawn has led his team in providing expert auto repair and service since 2003. 


In 2022, Magic Lube & Rubber was born in Lake Hopatcong, NJ. Committed to fostering strong community ties and supporting team development, Shawn prioritizes customer satisfaction above all. As a proud family man and long-time resident of Roxbury, NJ, Shawn brings a blend of professionalism and warmth to his business. 


Trust Shawn and his team for all your automotive needs with confidence and assurance.

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October 13, 2025
When it comes to car maintenance, most drivers think about oil changes, brake checks, or topping off fluids. But one of the simplest—and most overlooked—services that can make a huge difference in your vehicle’s safety and performance is tire rotation. At Automotive Magic, we like to remind our customers that your tires are the only part of your vehicle that actually touch the road. Keeping them in good condition isn’t just about saving money, it’s about protecting you and your passengers every time you drive. What Is a Tire Rotation? A tire rotation is the process of moving your vehicle’s tires from one position to another—front to back, side to side, or even diagonally—based on the manufacturer’s recommendation and the type of tires you have. The idea is to ensure that all four tires wear evenly over time. Without regular rotations, some tires will naturally wear faster than others, especially the ones on the drive wheels of your vehicle. Why Tire Rotations Matter Even Tire Wear Every vehicle puts different amounts of pressure on the front and rear tires. For example, front tires tend to wear down faster because of steering and the weight of the engine. By rotating them, you spread the workload across all four, ensuring they wear at a similar rate. Extended Tire Life Tires aren’t cheap, and uneven wear can force you to replace them long before their time. Rotating them regularly helps you get the maximum mileage and life out of your investment. Improved Safety Unevenly worn tires can create handling issues, reduced traction, and longer stopping distances. Rotating them gives you better grip on the road, especially in challenging conditions like rain, snow, or icy pavement. Better Fuel Efficiency Tires that wear unevenly create drag, forcing your vehicle to work harder and burn more fuel. Balanced, evenly worn tires roll more smoothly, helping you get the most out of every gallon. Protecting Your Warranty Many tire manufacturers require regular tire rotations to keep your warranty valid. Skipping this simple service could mean losing valuable protection if something goes wrong. How Often Should You Rotate Your Tires? Most manufacturers recommend rotating your tires every 5,000 to 7,500 miles, though this can vary depending on your vehicle, tire type, and driving habits. A good rule of thumb is to have them rotated every time you come in for an oil change. Our team at Automotive Magic always checks the condition of your tires during your visits and will let you know if it’s time for a rotation. Signs You May Be Overdue Uneven tread depth (more wear on the front or rear tires) Vibration in the steering wheel at certain speeds A noticeable pull to one side If you’re experiencing any of these symptoms, it’s a good idea to schedule a service as soon as possible. Tire Rotations and Seasonal Driving Living in New Jersey means your tires take on year-round challenges—potholes in the spring, heat in the summer, and snow and ice in the winter. Regular rotations make sure your tires are ready for whatever the road throws at you. Pairing rotations with seasonal tire checks is one of the best ways to stay ahead of costly repairs. At Automotive Magic, we don’t just rotate your tires—we make sure your entire vehicle is safe and road-ready. Every rotation comes with a comprehensive vehicle health check to catch issues early and give you peace of mind. Our technicians are trained to spot alignment problems, tire pressure imbalances, or other issues that could affect your driving experience. The Bottom Line Tire rotations may not seem glamorous, but they’re one of the smartest ways to extend the life of your tires, improve safety, and save money in the long run. By including them as part of your regular maintenance schedule, you’ll enjoy smoother rides, better performance, and the confidence that your car is in good hands. At Automotive Magic, we’re here to make sure your tires—and your whole vehicle—stay in top shape. If it’s been a while since your last rotation, schedule your appointment today and let us help keep you rolling safely down the road.
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tire rotation
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Save on car care this season! 15% back on NAPA purchases and 6-month financing with your NAPA credit card at Automotive Magic.
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Driving Hope | Automotive Magic
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At Automotive Magic, we believe in putting our skills to work for more than just cars—we’re working for a cause. This September and October marks our second year supporting the Brakes for Breasts campaign, a nationwide effort raising funds for a breast cancer vaccine being developed at the Cleveland Clinic. With the support of our vendors, partners, and shops across the country, every contribution adds up to life-changing research.
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Discover why fluid services—rear differential, transmission, brake, and coolant—are key to vehicle health and savings at Automotive Magic.
Off to college thumbs up
August 13, 2025
Automotive Magic shares tips for parents sending kids to college—covering essential vehicle safety checks, road-readiness advice, and heartfelt ways to support their transition to campus life.
By Automotive Magic August 11, 2025
Discover top-notch brake repair services at Automotive Magic in Kenvil, NJ. Trust our expertise to keep your vehicle safe on the road. Visit us today!
July 31, 2025
At Automotive Magic, we’re big believers in staying ahead of problems before they leave you stranded—or worse. One of the most important (but often overlooked) safety checks you can do is right under your car: your tires. Whether you’re preparing for a long road trip or just running errands, the condition and age of your tires directly impact your vehicle’s safety and performance. Here’s what you need to know to drive with confidence. 
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